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BlackRapid New Product Announcement: LensBling

May 02, 2012 Category: Press

Trick Out a Variety of Lens Sizes With One-of-a-Kind Covers

BlackRapid Lensbling with Bag BlackRapid LensBling Caps Group 01

BlackRapid, today announced the launch of LensBling, a series of rear lens caps that allow users to quickly and easily differentiate between lenses they own.  The caps’ bright, bold graphics and labeling put an end to struggling to find the right lens, while increasing speed, efficiency, and the promise of capturing every shot.

"In the heat of the moment, searching through a camera bag for the right lens can be tricky," said Ron Henry, BlackRapid Founder and Chief Creative Officer.

LensBling continues the company’s move into the broader camera accessories market with products designed for speed, comfort and efficiency, and focus on innovation in solving photographer’s pain points to improve overall experience.  In addition to camera straps, the company also offers the SnapR line of camera bags.

"LensBling is the latest example of a creative, yet simple solution that BlackRapid has to offer photographers," said Jasin Boland, Hollywood stills photographer.  "I’ve been a huge fan of the double-strap for years, taking it with me on movie shoots all over the world.  LensBling is going to integrate seamlessly with my style and the other BlackRapid products I use, and as a result, I can be ready and make more of the moment and not have to worry about my gear or missing shots."

Jasin Boland - Movie Stills photographer  

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http://www.jasinboland.com/

Available soon, the LensBling caps will initially come in a variety of sizes for Canon and Nikon lenses and are interchangeable with other system cameras, with additional LensBling rolling out in 2012.

BlackRapid LensBling in Bag with Packaging

Canon

Sizes 24mm, 24-70mm, 50mm, 85mm, and 70-200mm.

Nikon

Sizes 24mm, 50mm, 85mm, 70-200mm and 105mm.

LensBling caps and other BlackRapid products will be available soon at specialty photography dealers and online at BlackRapid.com. 

Check out the LensBling Product Page for more information and media.

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