BLACKRAPID Guest Post by Brett Florens | Outsourcing Your Post Production
HERE IS WHY OUTSOURCING YOUR POST PRODUCTION WILL BENEFIT NOT ONLY YOUR BUSINESS BUT YOUR PERSONAL LIFE TOO.
As you grow in your photography business you may find yourself spending more time behind the computer than the camera.
MANY OF US CREATIVES BELIEVE THAT NO ONE IS BETTER THAN DOING OUR POST PRODUCTION THAN WE ARE.
It is “Part of my Style” – but what if someone else was better at it than you? And even better what if they were cheaper than you? What do I mean by that? Let’s say for argument’s sake that you charge your time as a photographer out at $150 per hour (don’t get all hit up about rates now, this is an outsourcing debate, not a pricing one) We all know that a one hour shoot often results in two hours of post production. This means you are effectively earning $50/hr. Let’s say that you could get someone to do your post production on that one hour job for $50. This means that now you are earning $100/hr. You have doubled your earning potential. Use those two hours that you would’ve spent sitting behind the computer on marketing your business or spending time with your family. Go and have a coffee with other role players in the industry, network, collaborate or even exercise! Using those two spare hours effectively will result in more time behind the camera, less in front of the computer, more money in the bank and Heaven forbid, maybe even a better product.
IN MY BUSINESS I AM THE SPECIALIST PHOTOGRAPHER, I LEAVE THE RETOUCHING TO THE PROS AND TOGETHER WE CREATE A PRODUCT THAT I COULDN’T HAVE ON MY OWN.
These three examples show just that. It would’ve taken me days to do what my retoucher did with the raw images she was given. I utilized that time productively to ensure the progression of my brand. As, I am writing this, my retouching is being done for me and a cheaper price than my time.